1- Foam coating

Problem: Foam with protective chemicals doesn’t penetrate carpet far enough
.
Group Think: Getting penetration to 100% was thought to be impossible
.
Enabling Idea (by AK): Add vacuum source on back side after coating
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Problem with idea: Blocked by patent
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2nd enabling idea (by DB): Design floating head directly across from foam slot
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Result: It worked, earned patent, and sales went up $9MM